Being administered, in this case, by Google’s Matt Cutts. I think I approve: I suppose there may be some decent, honorable, intelligent people in the SEO business, but everyone also knows there are also despicable scum. Talking to Dave Sifry and Rob Scoble today at Northern Voice, I learned about some horrible black-hat SEO techniques that deserve the Instant Internet Death penalty. I’ve repeatedly heard the Net compared to the Wild West, before the law came to town. Until Wyatt Earp gets here, there’s gonna be some vigilante justice happening. Whether it’s a good idea or not.