When
· Naughties
· · 2005
· · · July
· · · · 11 (1 entry)
The New Public Relations ·
Currently, trade journalism and Public Relations, as we have known them, are being blown up and rebuilt. This is an attempt to write down a theory of what we’re trying to build. [Provoked by smart remarks from Russ Beattie and Steve Gillmor, a really wrong, but provocative, phrase from Steve Rubel, and a private conversation with Big Pharma.] [Update: Tons of feedback; my favorite is from Scoble.] [Update: Gosh, some PR people are irritated; I’m shocked... shocked!] ...
By Tim Bray.
The opinions expressed here
are my own, and no other party
necessarily agrees with them.
A full disclosure of my
professional interests is
on the author page.
I’m on Mastodon!