The other day I looked at ongoing’s top referers and not for the first time, saw that a Google search for “fermentation” was right up there. What happened was, I wrote a piece called Language Fermentation back in May that was severe programming-language-theory geekery, and, well, a lot of programmming-language geeks linked to it, and now any luckless student of zymurgy or budding opimian is going to find ongoing at #2 in their result-list. While this is evidence that Google’s PageRank sometimes goes off the rails, the first entry in that result list is (quite properly) the Journal of Fermentation and Bioengineering.
