When
· Naughties
· · 2003
· · · September
· · · · 21 (1 entry)
The Intangibles Market · The book business is easy to understand. An author writes a book, a publisher edits, prints, markets, and distributes it, and bookstores sell it. The money gets split up between the bookstore, the publisher, and the author, and it all works well enough to keep the books flowing. This is a successful market mechanism; not perfect but there aren’t any obvious better alternatives. Around the universe of brainware, it doesn’t usually work that well; wherever you look you see markets that are twisted or compromised or just broken. And it’s not obvious what the way forward is. Examples include TV, journalism, conferences, and increasingly what’s on your computer screen ...
